Social Media Management
Food & Beverages
- Social Media Management
- Ideating & Executing Campaigns
- Photography & Art Direction
- Customer Service & Crisis Management
- Online-to-Offline Lead Generation
- Liaising Partnerships and Collaborations
- Facebook & Instagram Ads
Blending 50+ Outlets and 90+ Drinks Into One Flavour
With over 50+ outlets in Singapore and different franchise owners, the Each-A-Cup founders wanted a more coordinated, consistent social media presence.
We researched across various Taiwanese brands they wanted to emulate, while also taking into account their unique selling points (90+ different drinks, located in heartland neighbourhoods in Singapore) to create a cohesive online persona.
We wanted to honour their position as one of the pioneer bubble teas of Singapore 20+ years ago, yet show that they were nimble enough to pivot.